For most small business owners, 2020 was an extraordinarily difficult year. But although this health crisis continues on, consumers and business owners alike are eager for a return to normalcy.
If the pandemic has taught us anything, it’s the power of community. When individuals and organizations have found themselves in trouble, others in the area have rallied together to lift them up and show their support.
Still, independent businesses and local franchises need to make a concerted effort to reach customers within a close proximity. And since we know that 93% of customers used the internet to find local businesses in 2020, the most effective way to reach local consumers is to meet them where they already are: online.
Of course, smartphone use has reached new heights – and with that comes along the need for repair services. So how do you ensure that local customers find you? You need to engage in targeted digital marketing efforts for your cell phone repair shop.
If you’re looking to increase brand awareness and ensure customers in your area can easily locate your business, here are just three local marketing techniques you should consider.
Claim Your Google My Business Page
One of the most important steps you can take to reach local customers is to take full advantage of the Google My Business platform.
GMB, as it’s often called, is a free service that essentially highlights your business in relevant web searches. Google My Business is what drives the organic promotion of specific kinds of search results.
If you’ve ever seen an outlined section on the side of a search results page when you type in the name of a business or the “map pack” when you look for specific kinds of services in your immediate area, you’ve noticed GMB at work.
GMB is an incredibly powerful tool for small businesses, as the platform allows you to list a wealth of information that appears in search results. Your hours of operation, location, contact information, products and services, images, and relevant updates will appear when a user tries to find businesses like yours in their area.
The perk for web visitors is that they won’t ever have to go to your website to find out the information they need. While this might seem like a drawback at first, it can actually be to your benefit. Visitors want to find nearby information quickly – and if they do, they’ll be more likely to take immediate action with an in-person visit or purchase.
If you want customers to easily find you online, you’ll want to claim your GMB and fill it out completely (and accurately). You’ll increase your ability to appear in relevant searches and will add to your brand’s legitimacy in the process.
Optimize With Long-Tail Keywords
As a small business owner, it’s tough to compete with larger corporations and retail chains. But you actually shouldn’t be competing with these corporations when it comes to your keyword usage.
Optimizing your site with relevant keywords will make it more likely for web users to find you when they’re looking for cell phone repair services or even cell phone accessories. If you’re overly broad in your keyword selection, however, you may struggle to appear in searches because large companies (with even larger budgets) are dominating the SERPs.
As a result, you may want to get hyper-specific with the keywords you add to your product pages and other website content. While you’ll still want to ensure the keywords you use have ample search volume, targeting slightly less competitive keywords can yield better results.
Instead of trying to appear in searches for “cell phone repair,” you might target terms like “cell phone repair services in Charleston SC” or “cell phone repair shops in Little Rock AR.” Of course, the location you target should align with the area you serve.
Because most local customers are going to use their smartphones to conduct searches, they’re also more likely to use voice search technology. Optimizing with long-tail keywords and conversational phrases can increase your chances of appearing in those searches. Longer keywords are also a better match for user intent, which means your site will actually be more relevant to your customers’ needs – and they’ll be more likely to make a purchase.
Generate More Online Reviews
Online reviews are more important for small businesses than ever before. Most people aren’t willing to take a chance on a brand they’ve never heard of before, even if it’s close by. But if they see that other customers have had an awesome experience with you, they’ll be more comfortable taking a leap of faith.
Online reviews are now considered to be just as important as personal recommendations from friends and family. If you want to boost your brand perception and your website traffic, you’ll need to learn how to generate online reviews for your business and respond to the reviews that come in.
In general, you should make it easy for customers to leave you a review. You’ll probably need to remind them to do so, as most of us are inclined to remember only if we have a poor experience. Send out a direct link in your newsletters and put it on social media and your website for starters.
Once you start receiving reviews, remember to respond to each one with compassion. This is your chance to showcase what makes your customer service so great. You can cement your good reputation or even save a future sale if you remain calm, lead with your values, and make sure the customer feels heard. Even if you get a bad review, your response to it will matter more to other potential customers than the review itself.
Since online reviews can drive customers to your website and build trust, focusing on this area of your reputation management can also improve your marketing and sales as they pertain to local customers.
Local Marketing Can Increase Your Local Reach
It’s likely that your cell phone repair shop mainly serves customers within your community. As such, you need to find a way to reach these local customers on a consistent basis. By optimizing for long-tail keywords, harnessing the power of Google My Business, and increasing the number of online reviews for your business, you can more effectively connect with nearby consumers who are in need of your services.
Reasons to Use Content Moderation
When you think about what is content moderation?, what comes to mind? Likely, some of the first things that come to mind are safety and security. But there are other reasons to use content moderation, too. In this post, we’ll cover three of those reasons. First, content moderation can help you build a positive reputation online. Second, it can help you protect your brand and trademarks. And third, it can help keep your site compliant with regulations. Keep reading to learn more!
If you’re running a website, it’s important to make sure that the content is moderated. Unmoderated content can be damaging to your reputation and can lead to legal troubles. Here are four reasons why you should use content moderation.
In a world where online content is constantly proliferating, it’s more important than ever to use content moderation to ensure that your website remains safe and professional. Content moderation can help you filter out inappropriate or offensive material so that your website visitors can focus on the information you’re providing them. Here are just a few reasons why content moderation is such an important tool:
1) It keeps your website safe and secure.
2) It helps you maintain a professional image.
3) It prevents inappropriate or offensive material from being posted.
4) It makes it easier for people to find the information they’re looking for.
5) It protects your reputation as a web-based business.
6) It increases user confidence in your website.
7) And lastly, it’s essential to comply with various regulations governing online content.
Content moderation is an important part of online communication. By moderating your content, you can ensure that it is appropriate for your audience and meets your standards. There are many reasons to use content moderation, including preserving brand reputation, protecting users from harmful content, and complying with laws and regulations. Implementing a content moderation strategy can be beneficial for your business or organization.
AI content moderation API with over 99% accuracy for images and videos. Real-time responses at a fraction of the cost. End-To-End Solutions. Full-Stack Approach. Types: Video Moderation, Image Moderation, Text Moderation, Audio Moderation.
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A team of content moderators in place would ensure that nothing offensive or upsetting gets to your site. It will also protect your audience from possible bullying or trolling by some irrational users. Moderating user-generated content can also provide a valuable opportunity for pattern recognition.
Why is content moderator important?
Content moderation protects your brand — and your users.
Having a team of content moderators on hand reduces the risk of visitors seeing content they may consider upsetting or offensive. Content moderation also prevents bullies or trolls from taking advantage of your brand online.
Why is it important to use social media in moderation?
Social media moderation helps in reducing offensive, profane, and hateful comments thus making the platform safe for everybody which eventually helps brands in enhancing their online presence.
What are the uses of content moderation?
Content moderation is the job of screening for inappropriate content that users post on a platform. The goal is to safeguard the users from any content that might be unsafe or inappropriate and in turn, might ruin the online reputation of the platform its been published.
What’s expected of the content moderator?
A content moderator is a skilled professional who handles the submission of user-generated content to an online platform. Their job is to ensure that content creators and managers place the content items correctly and ensure they are free from scams, errors, and any illegal or copyrighted content.
What are the types of content moderation?
6 types of content moderation you need to know about
- Post-moderation. …
- Reactive moderation. …
- Distributed moderation. …
- Automated moderation. …
- No moderation.
What is a moderation strategy?
You get to decide what members are likely to see. Your moderation strategies shape what members see and, thus, what members do. Moderation isn’t removing the bad stuff, it’s making clear decisions about what you want members to be doing, and emphasizing those elements.
Content moderation is an important part of online marketing, and it’s something that all businesses should consider. Not only does moderating your content help to keep your website clean and professional, but it can also improve the user experience by ensuring that people see quality content when they visit your site. Let us know in the comment section if you’ve had success with content moderation, or if you have any questions about how it can be implemented into your own digital marketing strategy.
By using a third-party moderation service, you can ensure that all content associated with your company is appropriate and compliant with your standards. Let us know in the comment section how you moderate content on your website or social media pages. We’d love to hear from you!
What Are The Best Modern Serif Fonts
If you’re looking for modern serif fonts, several options are available. For example, you can try Ravensara Sans or Optima. Or you can even use Futura. The choice is yours, but understanding the different categories will help you make the right choice.
Ravensara Sans is a stylish sans serif font family available in 7 weights. Its clean, contemporary letterforms make it an excellent choice for various projects, from branding to album art. Its versatility also makes it an excellent choice for short texts and headlines.
Its sharp edges and rounded corners make it an excellent choice for titles, invitations, and other printed materials. It also has a full set of uppercase letters, multilingual symbols, numerals, and punctuation. This typeface’s modern and clean style makes it a versatile option, making it suitable for various printing processes, including laser cutting and gold foiling.
Its clean, even lines make it an ideal choice for headlines and large text. Leaner is available in three weights and is suitable for small and large-sized text. This sans serif font family also features 510 glyphs, which are ideal for headings and logos. In addition, the font family includes the popular Grotesque Extra Bold, a modern take on the grotesque style but retains some of the character and traditionalism associated with those styles.
This sans serif typeface versatility makes it an excellent choice for print and online projects. Its gregarious nature allows it to mix well with virtually any serif design.
Another modern sans serif font is Futura PT. This geometric typeface brings modernity and complexity to the Value Serif style. Its unique style will add an edge to your design. Inspired by the classic grotesques, Futura PT is versatile and suitable for any purpose.
Its simple, geometric design is suitable for serious prose. You can use it for headers, email, websites, and other text. You can also use it in CVs and presentations. It is one of the most popular sans serif fonts in use today.
Futura is one of the most famous typefaces, based on the Bauhaus design style.Its low x-height makes it ideal for body text. The font also includes old-style figures and small capitals. It is available in both digitized and conventional versions.
It is widely considered the most important typeface from the Bauhaus movement. It blended old-style figures and geometric forms and was influenced by the design philosophy of the Bauhaus school. Renner used the design office at Bauer Type Foundry to help him create his typeface family.
It is a geometric sans-serif typeface, originally released by Paul Renner in 1927. While it shares similarities to Bauhaus typefaces, it was designed faster and with more features than its predecessors. As a result, Futura quickly became one of the most copied typefaces in graphic design history.
Many different commercial fonts are available today, but the best modern serif fonts are versatile and easy to use. There are a variety of serif fonts out there, so it is important to find the one that will fit your needs and style. With so many options available, finding the right one can be difficult, but with a little effort, you can create beautiful and stylish documents. Read this post carefully to know more about sans serif fonts.
How to Set Up a Successful Amazon Store From Scratch
Whether you’re entirely new to retailing or you’re looking to move your operations online, setting up a successful Amazon store from scratch is challenging. You’ll have plenty of hoops to jump through to get established on the platform in the first place, and then you’ll need to pursue an aggressive marketing strategy to build your visibility and sales as quickly as possible. This article shares some tips on the process, guiding you to Amazon seller success in as short a time as possible.
There’s a simple sign-up process for new sellers on Amazon that you’ll have to follow to get featured on the platform. This will ask you to enter some data about your business, your products, and your jurisdiction. You’ll need to get all of this right, though you can edit this information in the future if your store changes. You’ll then be asked to upload your first products to your store. When you’re doing this, there are some key tips to follow:
- Only use high-quality photographs, and several of them, to show off your products
- Make sure your product descriptions are high in quality and explain your products to consumers
- Do pricing research to understand how your competitors are pricing similar products
These three factors – photographs, description, and price – are all paramount to your ongoing success on Amazon.
Now that you’ve set up your store and you’ve created exciting product listings, it’s time to focus all of your energies on marketing. If you’re a confident marketer in your own right, you should feel free to go it alone and use all of the tools in your repertoire to show off your new online store. If you don’t feel confident in online advertising and Amazon marketing, though, you should look to partner with experts who are.
Nuanced Media are Amazon seller consultants who can help you build visibility for your store and sales on your product pages. They’re able to crunch your data to identify areas in which you could benefit from a targeted marketing campaign. Get in touch with experts such as these to turbocharge your marketing efforts in your first few weeks on Amazon.
Once you’ve made your first few hundred sales, Amazon’s algorithm will recognize you as a trusted seller that they will be happy to feature on their product listings page. You’ll still have some work to generate long-term traffic, views, and purchases. The key here is how you deliver for customers, as the best products will get more 5-star reviews from consumers.
You’re looking to generate as many of these glowing reviews as possible, and that might mean going the extra mile to generate customer satisfaction. Wrap your products elegantly, so your package appears pleasant when it’s delivered. Include a discount code in that package to encourage return customers. And do all you can to ensure it’d delivered on time, exceeding expectations where possible.
These three key tips will help you set up a successful Amazon store in as short a time as possible.
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