Our job is to connect 301 Redirects and SEO but how can we do that if we don’t define them first? 301 Redirects is a permanent type of redirect that will direct you from an entered URL to a preferred URL. Basically, if you enter an URL into your browser, that will be recognized and data will be sent back to the browser and automatically redirected from that URL to a designated one. You can use 301 Redirects for many things, for example: if you updated or deleted a page and therefore use a new URL or you want to combine two pages with similar content to one URL. 301 Redirects is here to help you with everything! Before we go on and explain how 301 Redirects affects SEO, we have to mention the best WordPress plugin for redirecting URLs.
WP 301 Redirects is a WordPress plugin designed to help you fix three big problems: redirections, 404 errors, and bad outgoing links. With WP 301 Redirects you will be able to control redirects, check every link to see what type of page it is connected to, ignore bad traffic, and improve important traffic by redirecting users to the page they wanted to see. No frustration is necessary with WP 301 Redirects!
The three issues we have previously mentioned when talking about WP 301 Redirects are actually the most common issues of SEO. SEO is an acronym that stands for Search Engine Optimization. With SEO you increase the quantity and quality of traffic to your website through organic search engine results. Basically, SEO is here to help you optimize your website in the best possible way. Before 301 redirects have been thought to poorly affect SEO but that is actually not true and if you use 301 Redirects correctly, you can boost and help your SEO.
We’re going to mention some of the ways in which 301 Redirects can boost your SEO performance:
When you check your page stats and ranking, you can see that some of your posts are doing better than others and that is completely normal but you can use that to your advantage. You can combine pages that do a mid-job with pages that are doing awesome and are related to the same theme and direct users to one big article. After you combine pages in one big article, you can make it known that you’re an author of it by putting an author box at the end using Simple Author Box.
When you update or launch pages you can fix your problems with Coming Soon & Maintenance Mode but when you delete pages you will run into 404 errors and with 301 Redirects you can make that nightmare go away and redirect users to other URLs.
Among all these features, with 301 redirects you can also change your permalink structure and make it more suitable for SEO to boost your stats and rankings.
In this article we’ve talked about different ways 301 Redirects can affect your SEO and have mentioned ways in which it can help you boost your SEO performance, now it is your job to start using it!
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