In today’s digital age, businesses can no longer operate in isolation. Fierce competition is now the norm, with new players entering the market and competitors looking to expand their offerings and reach. To thrive in this demanding environment, you need to be armed with information about your competitors and the more comprehensive marketplace. Knowing which intelligence tools are right for your business can be tricky with so many different intelligence tools.
This is the process of collecting and analyzing data about your competitors. This data can include their business model, target audience, strengths and weaknesses, and marketing strategies.
Market Research tools
The best way to gather data on your competitors is to use market research tools to analyze their websites, social media, and other online assets. These tools can help you discover your main competitors and what they’re doing to compete with you. They can also help you gather data on your customers and potential customers to improve your marketing efforts and target the right people.
Google Analytics is an intelligence tool that you can use to track your website traffic, understand your audience, and measure the effectiveness of your digital marketing campaigns. This will help you know the most popular pages and the paths customers are taking through your site. This allows you to identify any areas of improvement or potential bottlenecks that keep visitors from converting.
If you’re focused on keeping tabs on your competitor’s marketing activities, TrackMaven is an intelligence tool that can help. This tool offers a complete overview of your competitors’ marketing strategies, including data on their website traffic, social media engagement, and advertising activities. It can even help you identify what new marketing strategies your competitors might be considering by showing spikes in certain activities.
CrunchBase is an intelligence tool that allows you to track your competitors’ funding, acquisitions, and other financial activities. CrunchBase can track funding rounds, acquisition deals, expiring capital, and other economic activities related to your competitors. This can help you determine where your competitors are getting their funding, how much money they have in the bank, and how successful their latest investment rounds were.
Moat is a market research tool that you can use to track the performance of your digital ads, see how your competitors’ ads perform and discover new ad networks to run your campaigns on. This can assist you in determining how successful your competitors’ websites are and see how many visitors they receive. You can also use Moat to track your competitors’ search engine ranking to see how successful their SEO campaigns have been.
Ahrefs is a marketing analytics tool that you can use to track your SEO performance and determine what the competitors are doing for SEO. It also enables you to track your content performance and see where your articles are shared online.
Netbase Quid is an intelligence tool that enables you to track your brand and your competitors’ online presence. It allows you to gather insights into your competitors’ products, audiences, and marketing strategies. You can also use Netbase Quid to track your competitors’ press releases and other marketing materials, such as videos and podcasts. It integrates with your existing CRM software like Salesforce, so you can easily track your marketing activities against your competitors’.
SEMrush is a popular tool that enables you to track and analyze your competitor’s search engine optimization (SEO) efforts. This will give you awareness of what keywords they are targeting, the keywords driving traffic to their site, and what might be driving visitors away. This will allow you to identify potential opportunities for your business and uncover SEO challenges that your competitors are facing. These intuitions will enable you to optimize your website and marketing efforts better and identify weaknesses in your competitors’ strategies.
Google Alerts enables you to set up email notifications when new content is published online related to your chosen keywords or topics of interest. You can use Google Alerts to stay on top of your competitors’ activities. Competitive intelligence professionals use Google Alerts to keep tabs on what their competitors say and publish on the web.
Competitive intelligence is a crucial part of any business strategy. Intelligence tools can help you get insight into your competitors’ strengths and weaknesses and give you actionable data to improve your marketing efforts. There is no one-size-fits-all approach to intelligence, so you must choose the right tools for your business and understand how to use them efficiently.
Applying Your Business Skills to Healthcare: A Complete Guide
Healthcare is often seen as an industry that’s hopelessly inefficient. That might be an unfair appraisal given just how complex the field is, and how the vital KPI for healthcare institutions is patient safety rather than profits. Yet it’s clear that the entire healthcare industry could learn from the world of business. That skills shift is best performed on an individual basis, with experienced businesspeople moving from the corporate space into the healthcare space and delivering their skills and insights there. If you’re interested in making that move, helping to drive real and meaningful change in the healthcare industry, this is the article for you.
Business and Healthcare
Before we look into how you might transition from a role in business to one in healthcare, let’s first look at why healthcare is ultimately a business, and why skills that you’ve picked up across your career in the corporate world will be directly transferable to the diverse and endlessly interesting field of healthcare.
The healthcare industry is sprawling. Taken together, it’s one of the largest sectors in the world. Every town and city across the world will have several healthcare institutions, and several of the world’s most valuable companies are situated in the healthcare space. Investment in healthcare shot up doing the pandemic and have remained high, and interest in the provision of better healthcare has also never been higher.
As well as becoming more important and influential in the global economy, healthcare is also an industry in need of fixes. It’s often running on old infrastructure that leaders have been reluctant to update for fear of rocking the boat. It’s also based on old working practices, with a large and poorly directed team of administrators who are too often fighting fires. These administrators are key to the proper, business-like functioning of the healthcare industry.
Let’s now look at the skills that you might be able to bring directly from your job in the corporate world into a job in the world of healthcare. There are dozens of these, and they will vary depending on the career path that you’ve taken to date. But here are those what are likely applicable to all workers, and the reasons behind their applicability to the healthcare industry.
- People skills. Whether getting the best out of your colleagues or leading a team to optimal work process and productivity, people skills can help you motivate a team of healthcare workers just as much as it is helping you work efficiently in your current role.
- Without planning skills, the wheels can quickly come off the bus in business and in healthcare. With a smart approach to planning projects, deliverables and outcomes, often honed in the world of business, healthcare leaders can ensure to-budget and to-deadline projects are completed perfectly.
- People in business are always looking for the best way to get tasks done accurately and efficiently. They’re ruthless in their pursuit of perfection, which is why their attitude could be so impactful in the world of healthcare, where flabby processes are in need of continued evolution and development.
- If you’ve worked with the budgeting team in your current role, you’ll know how important it is to keep a firm hand on the finances of any organization. In medicine, where money is often wasted, a firm budget can spell the difference between success and failure.
This is just scraping the surface of the kinds of transferrable skills that you can bring to bear in the healthcare industry. In fact, when you come to interview with a healthcare organization, you’ll realize just how valuable you might be for the team you’re applying for – and what outside knowledge you can bring to bear in the healthcare sector and for healthcare institutions.
Making the Move
Making any career move comes with its risks and its challenges. One of the biggest is cultural. Businesses are often cutthroat and competitive, cutting off the excess fat wherever possible and seeking growth as the key KPI of success. Healthcare institutions tend to work differently and are more interested in delivering value for money while keeping patients as safe as possible. With these different objectives comes a different culture, with the healthcare industry often erring on the side of caution to avoid upsets and mistakes when making changes.
As such, one of your first considerations if you’re considering a move into the healthcare industry is whether you’ll be able to adapt to the culture. Of course, you’ll be brought in to help change the culture, not adapt fully to it. But if you get a kick out of working hard to increase profits and earn yourself a bonus, the healthcare industry might not be for you. If you’re instead motivated to apply your skills to a meaningful and rewarding new career, you’ll find that making the career move is a no-brainer. You’ll just need to plan your next steps thoughtfully.
Perhaps your first step should be to look into the job roles that might be applicable to you, your interests and your ambitions. Research these positions online, searching by employer or by sector, in order to understand what is demanded of certain healthcare professionals at certain stages of the value chain. You’re ultimately looking to discover the main job roles in this field, and how you can work towards a career that will be fulfilling and challenging while also giving you the opportunity for progression and personal growth.
One key strategy when conducting this research is to search for people, not for organizations. You might know someone in your network who has moved from corporate work into the healthcare sector. They might be able to tell you about their experience of the transition via a call or over a coffee. Meanwhile, you could use LinkedIn to search for people who’ve made similar moves, dropping them a personal message to ask what their experience has been like. Knowing what you’re getting yourself in for is an important step in your overall career shift.
Next up, you’ll want to search for the specific job roles which you’ve found that inspire you. Check out their job criteria listings so that you’re aware of what you might have to train in before applying to these roles. Sometimes, the job listings will ask for experience in healthcare, which you may have to build up as an intern or a volunteer. Other times they’ll tell you that experience working with certain software is preferable, which is something that you can do from your laptop via free trials or tutorials. Most often, though, job listings ask for qualifications – and these are certificates that you’ll have to work towards in order to be eligible for the most exciting jobs in the industry.
Happily, you’ll have plenty of options as to how you gain these qualifications. For instance, you could look to university courses in order to gain an undergraduate degree that’ll help you to apply for higher-level positions in healthcare. There are free online courses too, as well as paid-for modules hosted online. If you’re looking for relevant and informative online courses, you’ll often find that the Executive Master of Health Administration is the best way to go, perfectly fusing teachings in healthcare as well as honing your business acumen.
Let’s say you’ve gained a qualification in a field that makes you eligible for a job in the healthcare industry. That’s fantastic, but your education shouldn’t end there. If you’re serious about making positive changes to the industry (and not just arriving with a perspective that might actually be harmful to the sector you’re working in), you should also work hard to understand the current challenges and issues afflicting the industry from top to bottom. These include:
- Staff shortages and the need to train more doctor and nurses that’ll serve an aging population
- A crisis in care support for the elderly, which is due to become more acute as the tax burden falls on the young
- Supply chain issues, exacerbated by trade issues, the war in Ukraine, and the pandemic’s after-effects
- Staff burnout and dissatisfaction after years of hard work countering the effects of the pandemic
- The costs of treatment, which are rising, and the lack of preventative medicine that could mitigate these costs
- Funding issues, with different institutions struggling to find different forms of funding to keep them afloat
These are all significant issues, and there is no magic wand solution to them. Often, you’ll find that the best solution is to bring in expertise form the world of business in order to methodically and carefully help mitigate the worst effects of the issues mentioned above. Knowing what really afflicts the industry will mean you’re aware of any negative repercussions that could take place after you make changes in the healthcare organization you join.
Making the Shift
With all the knowledge and training in place, you’ll be ready to apply for a job in healthcare. This is an exciting moment that’s often months and years in the making. But it’s also a moment that you need to seize in the right way in order to deliver benefits as quickly as possible, using your business knowhow and your newfound medical knowledge to make positive changes. When you join a healthcare organization, work hard to understand their pain points. Keep their budget and financial forecast in mind at all times, as they’re often limited in what they can do by the amount of cash they have available.
Build bridges across the organization in order to improve communication between different departments and look to build a network that’ll help you perform your job better and with the perspectives of others informing your approach. Overall, remember that you’re coming from the world of business. While your enthusiasm for change will be appreciated by those who know the sector is in need of a shakeup, it’s important to remain humble and to listen as much as you’re speaking. Often the solutions are already there in the minds of your workers – you just have to ask them what they think should be changed, and drive that change from your position as a manager.
Developing Your Career
Different individuals have different objectives when it comes to their new career in healthcare. Some are interested in rising to the top of the organization they join, working hard to prove to board members and stakeholders that they have what it takes to drive real change in a bloated industry. Others are more interested in seeing the change they’re instituting make a real difference for people on the ground and the patients that they serve. Determining your career ambitions is something you should do early on after your career shift in order to set realistic personal goals and to drive you to work better, harder and faster.
When you join a healthcare institution, you’ll find that senior workers are looking for leadership that knows how to work things more efficiently. Your outlook will be highly valuable to them, and they’ll often come to you for advice, or run ideas by you to see if you think they’re appropriate. Being a node of expertise in this way already makes you a valuable employee, and someone who can really make an impact on high-level decision making. Relish this role, as it’s exactly why you’ve made the move in the first place.
Making an Impact
You likely moved from the world of business to the one of healthcare because you wanted to make an impact on the world around you via the skills you picked up in the corporate world. That’s a great underpinning motivation, and one that’ll see you achieve great things after your shift into healthcare. Still, to make sure you’re making an impact it’s important to establish some KPIs and to work relentlessly towards them. That’s how you’ll ultimately prove your worth to your employer and prove to yourself that you are truly making a difference to lives across the world.
Bring your skills from business into the healthcare sector with this guide, which details all you’ll need to know about making this ambitious and rewarding shift.
The Advantages and Disadvantages of Content Marketing
We love content marketing at Strawberry Forge. And we want our clients to love it as well. There are many upsides to having a detailed strategy in place, but we’re nothing if not honest, and we understand that some companies may think it’s not right for them.
If you’re on the fence, we put together this brief guide to explain the main advantages and disadvantages of content marketing.
Advantages of Content Marketing
Building Your Brand
Almost every business wants to be seen as a thought leader in their industry; it’s how you make a name for yourself. The type of content you produce can help with that.
Articles that are helpful and well-researched show that you know your stuff. And the more content you put out there, the more chances you have to make an impact.
We mentioned above that content has to be helpful. When someone lands on your article, they’ll be looking for a solution to their problem. If your advice hits the nail on the head, you start to create a level of trust with your reader. In turn, this makes your company the one they turn to when they’re ready to have a conversation.
Content marketing is also far-reaching. The right keyword research will place your articles at the top of Google search pages — that means you have the potential to be seen by hundreds if not thousands of individuals.
The problem with traditional marketing (print, TV etc.) is the very limited shelf life. Once it’s been seen… that’s it — unless you keep paying for advertising space.
Put your content on the internet, however, and it will still be there five, ten and even twenty years from now. To make sure articles remain in good positions on search engines, they will need a little refining over time, but it’s much easier to tweak existing content than it is to create new pieces from scratch.
Whether you put time aside to write articles yourself, or you choose to contact a marketing agency to help, it will be a worthwhile investment. A couple of hours and a relatively small spend will result in years of lead generation.
Disadvantages of Content Marketing
The Waiting Game
One of the biggest reasons why some companies choose not to go with content marketing is time. We’re upfront about the fact it will take a few months for articles to pick up steam and be recognised by search engines.
And if content doesn’t rank in the expected positions, it can mean more work is needed. A poor quality website will hurt your chances of ranking, and articles may need to be rewritten with new keywords in mind.
At the start, it is trial and error, but sticking with it can yield great results as long as you have the patience.
Search engines like content a lot. In fact, they rank websites that continuously produce content much higher than sites that only publish a couple of generic blogs a year.
This means you’ll need:
- Time to write
- A huge number of topics to write about
- The skills to track success and amend your strategy
If you don’t have these resources at hand, we have the perfect solution.
Let Strawberry Forge Manage Your Content Marketing
It’s like we said in the introduction; Strawberry Forge loves content marketing. We’ve saved our clients countless hours by taking the pressure off their teams, and our expertise gets content in front of the right audience.
Our detailed strategies involve a two-pronged approach; we’ll get the full potential out of your existing assets, and create new marketing routes to ensure all bases are covered.
To learn more about how we work and the results you can expect, make sure to check out our website.
Everything You Need to Know About CPaaS
In your search for ideal communication platforms, you may have heard of CPaaS, but what is it and the benefits? How does it compare to other options? Is it worth investing in a CPaaS platform for your business? Read on to learn more about CPaaS and why you need it for your business.
1. What is CPaaS, and what are its benefits for businesses?
What is CPaaS? CPaaS (Communications Platform as a Service) is a cloud-based platform that provides businesses with the infrastructure and tools to build and launch their communication services. It includes everything from voice and video calling to text messaging and chatbots.
CPaaS platforms are typically very easy to use and require no coding or technical expertise. It makes them an ideal solution for businesses of all sizes, from start-ups to large enterprises. CPaaS platforms offer several benefits for businesses, including increased flexibility, lower costs, and faster deployment times. They also make it easy to scale up or down as your business needs change.
2. How does CPaaS work?
CPaaS platforms provide developers with a set of APIs that they can use to add voice, video, and messaging capabilities to their applications. The APIs abstract the underlying infrastructure, making it easier to develop and deploy communications-enabled applications. Different CPaaS providers offer various features, so choosing a platform that provides the right mix for your needs is essential.
3. What features should you look for when choosing a CPaaS provider?
Choosing a communications platform as a service provider can be daunting. However, there are a few key features that you should always look for in a CPaaS provider. First, the provider should offer a wide range of features and services. This way, you ensure that the provider has the tools you need to support your business communications.
Second, the provider should have a robust and reliable infrastructure. It ensures that your communications will always be available when you need them. Finally, the provider should offer excellent customer support. This way, you’ll have issues resolved quickly. Some standard features include:
- Voice and video calling
- Text messaging
- Conference calling
4. How much does CPaaS cost, and what are the payment options?
Most CPaaS providers offer a subscription-based pricing model. You pay a monthly fee for access to the platform and its features. The amount you pay will vary depending on the provider and the services you need. Many providers also offer a free trial to test the platform before committing.
5. What are the deployment options for CPaaS?
CPaaS platforms are deployable in several ways. The most common deployment option is the cloud. The platform is hosted by the provider and accessed over the internet. However, some providers also offer on-premises deployments, which means that the platform is installed on your servers and accessed over your company’s network.
CPaaS platforms are designed to be highly customizable, giving businesses the ability to tailor the features and functionality to their specific needs. It includes the ability to add or remove elements, change the user interface, and integrate with other software applications.
CPaaS is a powerful tool that can help businesses build and deploy communications-enabled applications quickly and easily. By choosing the right CPaaS provider, you’ll have everything you need to communicate with your customers and employees effectively.
Tech1 year ago
6 Tips to Improving E-Commerce Websites
Home2 years ago
Advantages and Disadvantages of Village Life in Points
Travel2 years ago
Advantages and Disadvantage of Travelling
Tech2 years ago
Essay on Advantages and Disadvantages of Offline Shopping
Tech2 years ago
Advantages and Disadvantages of Globalization Full Essay
Tech2 years ago
8+ Advantages and Disadvantages of Motorcycle |Having Bike
Tech2 years ago
Advantages and Disadvantages of PDF File Format
Travel2 years ago
Advantages & Disadvantages of City Life Living Essay