Buying a home may signal the start of a new chapter, but selling a home is just as eventful. Leaving a house is the end of one era and the beginning of another.
However, sometimes you don’t have time to decide, leaving you with fewer selling options. You may be stricken by a sudden death in the family, leaving you with an expensive fixer-upper. Divorce, job relocations, and financial stress also hasten decision-making.
If you’re in a rush to sell your house fast, there are still plenty of options available. Slow down and take a look at the following tips and tricks for complete roofing solutions!
Sell Your House Fast During a Hot Market
There are two ways to sell a house fast: you could hire a real estate agent or sell it yourself. Both options come with their challenges. However, both are impacted by national and local economic conditions.
For example, whether you hire a realtor or sell your home in “as is” condition, you’re more likely to receive a higher price in a hot market.
A hot market means sellers have the advantage, whereas a cold market works in the buyer’s favor. Homes sold during hot markets have higher sale prices than those listed during cold markets.
Waiting for the right time to sell requires some real estate market experience. You don’t have to be an expert to follow and understand real estate trends, though; there are plenty of free real estate courses online too.
Even better, major real estate listing websites generate user-friendly data insights. Thus, you can easily see which neighborhoods see higher listing prices and which areas are trending downward.
If you’re short on time, you could still take advantage of hot market rates. You may be experiencing one as you read this post, so act right away!
Optimize Your Listing for Fast Home Sales
Are you a natural seller or marketer?
Real estate listing sites are packed with data to optimize home listings. Selling your own home is the perfect project for a sales and marketing enthusiast.
You’re already familiar with stepping into the shoes of customers to extract valuable insights. Apply the same approach to potential homebuyers.
First, investigate recent home sales in your area. Take note of the following information:
- Final sale price
- Number of bedrooms and bathrooms
- Square footage
- Backyard size and amenities (pool, sauna, etc.)
- Home design styles
- Block location
- Nearby amenities (schools, stores, etc.)
Luckily, real estate listing sites reveal all of this data in your area. This data helps you understand what buyers are looking for in a home. Take note of key trends, like proximity to schools, local industry, and home upgrades.
For example, suppose you live in a hot, sunny area. Local data reveals that houses with pools sell for higher prices than houses without pools. If you have the time, you could invest in a pool and increase your sale price.
Other upgrades include:
- New siding
- Roof replacements
- Solar panels
- Fresh landscaping
- Tree removal (or planting)
- Pest and mold removal
- External house painting
- Interior repairs
- New flooring
- Brand new appliances
Home upgrades can drastically increase your closing price, but remember, repairs and replacements add up. Beyond basic home improvements, invest in upgrades that deliver the highest ROI.
Real estate listing websites reveal valuable insights, but nothing beats going to the source. Ask your neighbors about their recent home sales, including original prices, upgrades, and listing time.
When You Don’t Have Time to List
Listing your own home requires a serious time (and monetary) investment. Think about all the steps real estate agents take to sell a home. Plus, they have access to master listing services called MLS sites.
If you don’t have time to upgrade, list your home, generate leads, or reach out to leads, you’ll need to work with a real estate agent or investment firm.
Real Estate Agents
Let’s talk about the first option, real estate agents.
You don’t have to worry about listing your home or finding buyers yourself with real estate agents. Plus, your agent will handle all negotiations, ensuring you get the highest price for your home; this skill is an asset in a hot seller’s market.
However, without a hot market, you (and your agent) are stuck watching the clock until a buyer bites. The longer your house collects dust on the market, the lower the price falls.
You could also work with a realtor or broker. These roles are similar to real estate agents.
Working with an agent or similar professional is a good option if you have time to spare. Plus, you’ll want someone to negotiate a high price if you invested money into your home. However, not every home sale follows the same path.
Real Estate Investors
Suppose you inherited an old home that’s in deep need of renovation. Yet, you don’t have the money (nor the desire) to make such an investment. Unfortunately, the longer you wait to act, the more money you pay in taxes and listing prices.
Instead, you can sell your unwanted home in “as is” condition to a real estate investor.
An even simpler solution is typing the following search term online: home buying company near me; this search phrase will yield all local services that make cash offers on houses. Most of these companies make equity cash offers on old homes.
Selling your home “as is” means you’re not required to list, upgrade, or book a home inspection.
This option is ideal for homeowners who need to sell their homes quickly but don’t have the capital for much-needed upgrades. Homeowners in danger of foreclosure can also sell their homes fast for an equity cash offer.
Get That House off Your Hands!
You don’t have to be stuck with your house for eternity. Learn how to sell your house fast without suffering unnecessary losses. Remember these tips when you’re in a rush to sell.
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Competitive Intelligence Tools You Need to Know About
In today’s digital age, businesses can no longer operate in isolation. Fierce competition is now the norm, with new players entering the market and competitors looking to expand their offerings and reach. To thrive in this demanding environment, you need to be armed with information about your competitors and the more comprehensive marketplace. Knowing which intelligence tools are right for your business can be tricky with so many different intelligence tools.
This is the process of collecting and analyzing data about your competitors. This data can include their business model, target audience, strengths and weaknesses, and marketing strategies.
Market Research tools
The best way to gather data on your competitors is to use market research tools to analyze their websites, social media, and other online assets. These tools can help you discover your main competitors and what they’re doing to compete with you. They can also help you gather data on your customers and potential customers to improve your marketing efforts and target the right people.
Google Analytics is an intelligence tool that you can use to track your website traffic, understand your audience, and measure the effectiveness of your digital marketing campaigns. This will help you know the most popular pages and the paths customers are taking through your site. This allows you to identify any areas of improvement or potential bottlenecks that keep visitors from converting.
If you’re focused on keeping tabs on your competitor’s marketing activities, TrackMaven is an intelligence tool that can help. This tool offers a complete overview of your competitors’ marketing strategies, including data on their website traffic, social media engagement, and advertising activities. It can even help you identify what new marketing strategies your competitors might be considering by showing spikes in certain activities.
CrunchBase is an intelligence tool that allows you to track your competitors’ funding, acquisitions, and other financial activities. CrunchBase can track funding rounds, acquisition deals, expiring capital, and other economic activities related to your competitors. This can help you determine where your competitors are getting their funding, how much money they have in the bank, and how successful their latest investment rounds were.
Moat is a market research tool that you can use to track the performance of your digital ads, see how your competitors’ ads perform and discover new ad networks to run your campaigns on. This can assist you in determining how successful your competitors’ websites are and see how many visitors they receive. You can also use Moat to track your competitors’ search engine ranking to see how successful their SEO campaigns have been.
Ahrefs is a marketing analytics tool that you can use to track your SEO performance and determine what the competitors are doing for SEO. It also enables you to track your content performance and see where your articles are shared online.
Netbase Quid is an intelligence tool that enables you to track your brand and your competitors’ online presence. It allows you to gather insights into your competitors’ products, audiences, and marketing strategies. You can also use Netbase Quid to track your competitors’ press releases and other marketing materials, such as videos and podcasts. It integrates with your existing CRM software like Salesforce, so you can easily track your marketing activities against your competitors’.
SEMrush is a popular tool that enables you to track and analyze your competitor’s search engine optimization (SEO) efforts. This will give you awareness of what keywords they are targeting, the keywords driving traffic to their site, and what might be driving visitors away. This will allow you to identify potential opportunities for your business and uncover SEO challenges that your competitors are facing. These intuitions will enable you to optimize your website and marketing efforts better and identify weaknesses in your competitors’ strategies.
Google Alerts enables you to set up email notifications when new content is published online related to your chosen keywords or topics of interest. You can use Google Alerts to stay on top of your competitors’ activities. Competitive intelligence professionals use Google Alerts to keep tabs on what their competitors say and publish on the web.
Competitive intelligence is a crucial part of any business strategy. Intelligence tools can help you get insight into your competitors’ strengths and weaknesses and give you actionable data to improve your marketing efforts. There is no one-size-fits-all approach to intelligence, so you must choose the right tools for your business and understand how to use them efficiently.
The Advantages and Disadvantages of Content Marketing
We love content marketing at Strawberry Forge. And we want our clients to love it as well. There are many upsides to having a detailed strategy in place, but we’re nothing if not honest, and we understand that some companies may think it’s not right for them.
If you’re on the fence, we put together this brief guide to explain the main advantages and disadvantages of content marketing.
Advantages of Content Marketing
Building Your Brand
Almost every business wants to be seen as a thought leader in their industry; it’s how you make a name for yourself. The type of content you produce can help with that.
Articles that are helpful and well-researched show that you know your stuff. And the more content you put out there, the more chances you have to make an impact.
We mentioned above that content has to be helpful. When someone lands on your article, they’ll be looking for a solution to their problem. If your advice hits the nail on the head, you start to create a level of trust with your reader. In turn, this makes your company the one they turn to when they’re ready to have a conversation.
Content marketing is also far-reaching. The right keyword research will place your articles at the top of Google search pages — that means you have the potential to be seen by hundreds if not thousands of individuals.
The problem with traditional marketing (print, TV etc.) is the very limited shelf life. Once it’s been seen… that’s it — unless you keep paying for advertising space.
Put your content on the internet, however, and it will still be there five, ten and even twenty years from now. To make sure articles remain in good positions on search engines, they will need a little refining over time, but it’s much easier to tweak existing content than it is to create new pieces from scratch.
Whether you put time aside to write articles yourself, or you choose to contact a marketing agency to help, it will be a worthwhile investment. A couple of hours and a relatively small spend will result in years of lead generation.
Disadvantages of Content Marketing
The Waiting Game
One of the biggest reasons why some companies choose not to go with content marketing is time. We’re upfront about the fact it will take a few months for articles to pick up steam and be recognised by search engines.
And if content doesn’t rank in the expected positions, it can mean more work is needed. A poor quality website will hurt your chances of ranking, and articles may need to be rewritten with new keywords in mind.
At the start, it is trial and error, but sticking with it can yield great results as long as you have the patience.
Search engines like content a lot. In fact, they rank websites that continuously produce content much higher than sites that only publish a couple of generic blogs a year.
This means you’ll need:
- Time to write
- A huge number of topics to write about
- The skills to track success and amend your strategy
If you don’t have these resources at hand, we have the perfect solution.
Let Strawberry Forge Manage Your Content Marketing
It’s like we said in the introduction; Strawberry Forge loves content marketing. We’ve saved our clients countless hours by taking the pressure off their teams, and our expertise gets content in front of the right audience.
Our detailed strategies involve a two-pronged approach; we’ll get the full potential out of your existing assets, and create new marketing routes to ensure all bases are covered.
To learn more about how we work and the results you can expect, make sure to check out our website.
Everything You Need to Know About CPaaS
In your search for ideal communication platforms, you may have heard of CPaaS, but what is it and the benefits? How does it compare to other options? Is it worth investing in a CPaaS platform for your business? Read on to learn more about CPaaS and why you need it for your business.
1. What is CPaaS, and what are its benefits for businesses?
What is CPaaS? CPaaS (Communications Platform as a Service) is a cloud-based platform that provides businesses with the infrastructure and tools to build and launch their communication services. It includes everything from voice and video calling to text messaging and chatbots.
CPaaS platforms are typically very easy to use and require no coding or technical expertise. It makes them an ideal solution for businesses of all sizes, from start-ups to large enterprises. CPaaS platforms offer several benefits for businesses, including increased flexibility, lower costs, and faster deployment times. They also make it easy to scale up or down as your business needs change.
2. How does CPaaS work?
CPaaS platforms provide developers with a set of APIs that they can use to add voice, video, and messaging capabilities to their applications. The APIs abstract the underlying infrastructure, making it easier to develop and deploy communications-enabled applications. Different CPaaS providers offer various features, so choosing a platform that provides the right mix for your needs is essential.
3. What features should you look for when choosing a CPaaS provider?
Choosing a communications platform as a service provider can be daunting. However, there are a few key features that you should always look for in a CPaaS provider. First, the provider should offer a wide range of features and services. This way, you ensure that the provider has the tools you need to support your business communications.
Second, the provider should have a robust and reliable infrastructure. It ensures that your communications will always be available when you need them. Finally, the provider should offer excellent customer support. This way, you’ll have issues resolved quickly. Some standard features include:
- Voice and video calling
- Text messaging
- Conference calling
4. How much does CPaaS cost, and what are the payment options?
Most CPaaS providers offer a subscription-based pricing model. You pay a monthly fee for access to the platform and its features. The amount you pay will vary depending on the provider and the services you need. Many providers also offer a free trial to test the platform before committing.
5. What are the deployment options for CPaaS?
CPaaS platforms are deployable in several ways. The most common deployment option is the cloud. The platform is hosted by the provider and accessed over the internet. However, some providers also offer on-premises deployments, which means that the platform is installed on your servers and accessed over your company’s network.
CPaaS platforms are designed to be highly customizable, giving businesses the ability to tailor the features and functionality to their specific needs. It includes the ability to add or remove elements, change the user interface, and integrate with other software applications.
CPaaS is a powerful tool that can help businesses build and deploy communications-enabled applications quickly and easily. By choosing the right CPaaS provider, you’ll have everything you need to communicate with your customers and employees effectively.
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