In this era of appearance, people rely on clothes and horses rely on saddles, and wine is also afraid of the alley. A good children’s clothing store should not only bring customers high-quality kids wholesale clothing, but also be able to display these children’s clothing with the best effect. A study shows that the average income of women who wear makeup is often higher than women who do not wear makeup, and similarly, the sales of children’s clothing stores with orderly indoor displays will be better than children’s clothing stores with disorganized displays. Want to arrange an orderly children’s clothing store, we can consider from time, space and other aspects.
Layout of the time principle: regular updates, pushing the new, follow the market, clear purpose
A study shows that: each of the children’s clothing products its life cycle of about only 8 weeks. The modern ultra-high level of technology manufacturing, so that clothing with more styles, fast update characteristics, children’s clothing is no exception. Some attention to adjusting the display of children’s clothing stores will be adjusted weekly, but this practice is time-consuming and labor-intensive, not worth advocating. In general, the wholesale childrens clothing in bulk store does not need to adjust the display so frequently, I recommend keeping a small adjustment a week, two weeks a big adjustment frequency. Of course, the emergence of aesthetic fatigue when a store display adjustment is the most appropriate. At the same time, children’s clothing displayed in different parts of the store, the opportunity to be seen by customers is not the same, so the display must be frequently mobilized. There is a part of the shopkeepers believe that the goods into a need to replace a display, but this approach is incorrect. We change the reason for display is to bring customers a sense of freshness and store goods rich feeling.
Regular adjustment is a means, but “a clever woman can not cook without rice”. To do regular adjustment of the display, we must do regular stocking replenishment. After two weeks of sales, the original hot goods may be a lot of missing phenomenon. So you need to make timely replenishment according to the feedback from the market. Can not replenish the style for the new style, the size of the full style to make out the “prime position”. Note that: adjust the display must be purposeful, need to make a judgment based on the market’s response.
Layout of the space principle: planning center, partition display, focus on display, immersive
In the above we have mentioned the “golden position”, then you know what is the golden position? Generally speaking, the golden position refers to the location of the first glance of the customer, is the image wall, but also the center of the store. The golden position is located at the waist and slightly above the head of the range, which is the planning center of the children’s clothing display. This position needs to place some seasonal clothing, focus on the recommended style, or wear on the model clothing. This aspect of the skills need to accumulate experience, I recommend that we go to some high-profile children’s clothing entity to find experience, learn from the reference to other people’s display ideas.
In children’s clothing display, you also need to pay attention to zoning display. Zoning display generally requires us to arrange according to product categories, such as distinguishing between boys and girls, distinguishing between different brands, distinguishing between styles, distinguishing between large, medium and small children. Specific division of the standard to be based on the actual situation of each store.
The display position also varies according to the decoration of different stores. Here is a tip: after the model display is finished, you should take a customer’s point of view to make an overall observation of the store. Be careful to observe the angle of the model’s position, many times the model will be tilted a little to affect the display results.
Other skill principles: lighting factor, model decoration, color skills
About the store inside the display is generally worth noting the lighting, model placement, color arrangement.
Lighting is a key factor in the display. Without good lighting effect, even if the models and props are very upscale, it is difficult to make consumers desire to buy. With the addition of lighting effects, your store can achieve the display effect you want. Therefore, lighting is a necessary investment for a good display, at the same time, children’s clothing stores should be bright and warm lighting.
Did you pay attention to how many pieces of clothing the model was wearing? As consumers, we usually don’t care about these details, but as a businessman, I suggest to wear several layers of clothes on the model to show the goods as much as possible. For example, for the fall and winter display, the innermost layer on the model will be wearing a turtleneck sweater or shirt, or a sweatshirt or vest over the sweater and shirt. However, you have to remember that all models in the store must highlight the same theme or choose to match the same color scheme. A tip: using paper or plastic bags from the clothing package for the sleeve part and leg padding of the models will give a decent effect on the models.
The color arrangement of the store is also very delicate. An orderly gradient of colors will always look more comfortable than a haphazard one. The arrangement of colors needs to follow the principle of echoing up and down and left and right. Take the clothes worn on the model, for example: the upper clothing collar or cuffs are lace, it is best to match the jeans with lace legs; the left model red underwear + white jacket, the right side will choose white underwear + infrared jacket. Try to show more colors and styles, but avoid clutter to destroy the beauty. At the same time the display needs to add a little creativity and imagination, highlighting a certain style and theme that can attract customers’ eyes and stimulate their desire to spend.
A good children’s clothing store must be the result of high-quality clothes and orderly store layout. High-quality clothes often have to find a reliable wholesaler, and orderly store furnishings require more hands-on practice and experience. Hope this article can help you, thanks for reading. If you have a need for baby boy wholesale boutique, welcome to shop at prettykid.
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