Whether you’re entirely new to retailing or you’re looking to move your operations online, setting up a successful Amazon store from scratch is challenging. You’ll have plenty of hoops to jump through to get established on the platform in the first place, and then you’ll need to pursue an aggressive marketing strategy to build your visibility and sales as quickly as possible. This article shares some tips on the process, guiding you to Amazon seller success in as short a time as possible.
There’s a simple sign-up process for new sellers on Amazon that you’ll have to follow to get featured on the platform. This will ask you to enter some data about your business, your products, and your jurisdiction. You’ll need to get all of this right, though you can edit this information in the future if your store changes. You’ll then be asked to upload your first products to your store. When you’re doing this, there are some key tips to follow:
- Only use high-quality photographs, and several of them, to show off your products
- Make sure your product descriptions are high in quality and explain your products to consumers
- Do pricing research to understand how your competitors are pricing similar products
These three factors – photographs, description, and price – are all paramount to your ongoing success on Amazon.
Now that you’ve set up your store and you’ve created exciting product listings, it’s time to focus all of your energies on marketing. If you’re a confident marketer in your own right, you should feel free to go it alone and use all of the tools in your repertoire to show off your new online store. If you don’t feel confident in online advertising and Amazon marketing, though, you should look to partner with experts who are.
Nuanced Media are Amazon seller consultants who can help you build visibility for your store and sales on your product pages. They’re able to crunch your data to identify areas in which you could benefit from a targeted marketing campaign. Get in touch with experts such as these to turbocharge your marketing efforts in your first few weeks on Amazon.
Once you’ve made your first few hundred sales, Amazon’s algorithm will recognize you as a trusted seller that they will be happy to feature on their product listings page. You’ll still have some work to generate long-term traffic, views, and purchases. The key here is how you deliver for customers, as the best products will get more 5-star reviews from consumers.
You’re looking to generate as many of these glowing reviews as possible, and that might mean going the extra mile to generate customer satisfaction. Wrap your products elegantly, so your package appears pleasant when it’s delivered. Include a discount code in that package to encourage return customers. And do all you can to ensure it’d delivered on time, exceeding expectations where possible.
These three key tips will help you set up a successful Amazon store in as short a time as possible.
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