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The Advantages and Disadvantages of Content Marketing

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The Advantages and Disadvantages of Content Marketing

We love content marketing at Strawberry Forge. And we want our clients to love it as well. There are many upsides to having a detailed strategy in place, but we’re nothing if not honest, and we understand that some companies may think it’s not right for them.

If you’re on the fence, we put together this brief guide to explain the main advantages and disadvantages of content marketing.

Advantages of Content Marketing

Building Your Brand

Almost every business wants to be seen as a thought leader in their industry; it’s how you make a name for yourself. The type of content you produce can help with that.

Articles that are helpful and well-researched show that you know your stuff. And the more content you put out there, the more chances you have to make an impact.

We mentioned above that content has to be helpful. When someone lands on your article, they’ll be looking for a solution to their problem. If your advice hits the nail on the head, you start to create a level of trust with your reader. In turn, this makes your company the one they turn to when they’re ready to have a conversation.

Content marketing is also far-reaching. The right keyword research will place your articles at the top of Google search pages — that means you have the potential to be seen by hundreds if not thousands of individuals.

Long-Lasting

The problem with traditional marketing (print, TV etc.) is the very limited shelf life. Once it’s been seen… that’s it — unless you keep paying for advertising space.

Put your content on the internet, however, and it will still be there five, ten and even twenty years from now. To make sure articles remain in good positions on search engines, they will need a little refining over time, but it’s much easier to tweak existing content than it is to create new pieces from scratch.

Whether you put time aside to write articles yourself, or you choose to contact a marketing agency to help, it will be a worthwhile investment. A couple of hours and a relatively small spend will result in years of lead generation.

Disadvantages of Content Marketing

The Waiting Game

One of the biggest reasons why some companies choose not to go with content marketing is time. We’re upfront about the fact it will take a few months for articles to pick up steam and be recognised by search engines.

And if content doesn’t rank in the expected positions, it can mean more work is needed. A poor quality website will hurt your chances of ranking, and articles may need to be rewritten with new keywords in mind.

At the start, it is trial and error, but sticking with it can yield great results as long as you have the patience.

Constant Input

Search engines like content a lot. In fact, they rank websites that continuously produce content much higher than sites that only publish a couple of generic blogs a year.

This means you’ll need:

  • Time to write
  • A huge number of topics to write about
  • The skills to track success and amend your strategy

If you don’t have these resources at hand, we have the perfect solution.

Let Strawberry Forge Manage Your Content Marketing

It’s like we said in the introduction; Strawberry Forge loves content marketing. We’ve saved our clients countless hours by taking the pressure off their teams, and our expertise gets content in front of the right audience.

Our detailed strategies involve a two-pronged approach; we’ll get the full potential out of your existing assets, and create new marketing routes to ensure all bases are covered.

To learn more about how we work and the results you can expect, make sure to check out our website.

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Over-The-Counter Hearing Aid: Things To Know Before You Buy

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Over-the-counter hearing aid allows those with mild hearing loss to purchase directly from a retail store without examination by an audiologist. Consumers need to know some critical things before buying. At least, this will influence their choice of brand, as well as push them to decide on the best OTC.

For all the details concerning OTC hearing aid, read on!

Over-The-Counter Hearing aids: what are they?

Over-the-counter hearing aids are for 18+ adults that suffer mild or moderate hearing loss. They are a new category of hearing aids that consumers can purchase without a prescription at a retail store. These devices are for those who want to communicate better and amplify sounds. Including people that have to turn up the volume of a TV louder than others, find it difficult to hear in a large gathering, and constantly ask people to repeat what they say.

You can purchase the OTC hearing aid from a retail store, order online, fit it yourself and control the device. While you don’t need an audiologist or expert prescription, beware of the type of OTC hearing aid you buy. The ruling of August 2022 by the FDA permits over-the-counter hearing aids.

While they can save you some bulk dollars, it is safe to say, “buyers beware.” Why should a buyer beware?

Spending Less On OTC Comes At A Cost

Although the Food and Drug Administration controls the OTC hearing aid, it is safe to say consumers must thoroughly tick the following off before purchasing.

The Cost And Customer Support

Buying over-the-counter hearing aids are less expensive than costly prescription hearing aids. Considering these hearing aids will mean no audiologist prescription or advice or hearing aid maintenance.

Now that the cost is reduced, checking customer support is crucial. The FDA stipulates the standard label for OTC hearing aid, so you should read through the label to confirm the kind of support and warranty, if there are any.

The Safety

Another critical thing before purchase is to educate yourself on the best ways to care for the OTC device. For example, the batteries inside hearing aids are dangerous if consumed. Hence, keep them away from children and pets.

An audiologist does justice with minimal stress when caring for your devices safely. So, consider checking this off if you can manage on your own.

The Fit and Efficacy

Next, OTC hearing aids are self-fitting, which means the user makes the fitting decisions without the assistance or direction of a specialist. It might make them less effective than a hearing aid that requires a prescription while still costing the user hundreds of dollars.

As a consumer, it’s crucial to be aware of your rights if you buy an OTC product that fails to satisfy your needs. Before making a purchase, be sure someone can answer your questions, such as customer service, and that you are aware of the return policy.

You can now buy an OTC hearing aid if you suffer from mild or moderate hearing loss. However, checking in with a professional could help you understand if your hearing loss problem is severe or mild; consider hearing tests at Marrickville.

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5 Useful Tips When Packing Fragile Items

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The most stressful aspect of moving is packing fragile goods and protecting them. Throughout the relocation process, boxes are frequently moved around. You must box fragile objects carefully to ensure their maximum security.

To ensure the move goes off without a hitch, you should carefully consider every tiny detail.

It would be wise to seek the advice of a reputable moving service that uses data loggers if you have any concerns about how well-protected your items will be during the move.

5 Useful Tips for Packing Fragile Items

1.    Use Appropriate Packing Materials

Getting the right supplies is the first step in packing fragile objects. Always keep the materials’ quality in mind while purchasing packing supplies. It would be best if you got anything to safeguard your delicate belongings.

It may take some time to find quality packing supplies, but the effort is worthwhile!

Never pack fragile objects in a weak box of any kind. You will need various packing materials for each type of fragile item. You being too careful is preferable to regret later not being so.

2.    Add Extra Tape to the Bottom of Each Box

You should examine the bottom of the box and strengthen it with as much tape as possible before packing delicate items inside. The base will have a sturdy foundation if you do this, regardless of how many or how heavy the contents are.

The additional tape will strengthen the box’s structure and prevent it from bowing under the weight of its contents.

Add more packing tape to the box’s bottom to strengthen it. Several vertical and horizontal strips should be layered so you can be sure they won’t burst when you pack delicate items inside.

3.    Use Dividers for your Ceramics and Glasses

Depending on the shape, size, and substance, each fragile item, such as glasses, decorative pieces, and china, needs to be carefully wrapped. Wrap each loose item, such as a lid, separately. Make sure each glass is separated from the others in the package if you’re packing mugs and glasses together.

To prevent one object from shifting and crashing into other pieces, you can buy cardboard box dividers or even special pottery boxes that already have dividers.

For better safety, avoid overstacking these items and instead pack them into smaller boxes.

4.    The Heaviest Items Should Be Packed First

You must take each item’s weight into account.

Packing bulky and heavy goods first will ensure they are near the bottom of the box.

It could be tempting to pack as much into each box as you can to reduce the cost of the boxes. Making your crates excessively weighty, however, increases the danger that your items won’t arrive securely.

By doing this, you can prevent the more minor, lighter things from being crushed during packing.

5.    Clearly Mark Fragile Items

Each box containing fragile things needs to be appropriately identified and set aside from the other boxes.

To ensure that the movers know to be especially careful and load the boxes into the truck properly, arrange these boxes in a specific spot and instruct them to treat them with care.

To make it clear to everyone that the box shouldn’t be dropped, squashed, or handled forcefully, be sure to put it in large characters on all sides.

It makes sense to be concerned that these goods could break or suffer damage while packing. Moving requires a lot of handling of boxes, it is essential to take extra care with your fragile items.

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Parts That Often Need Replacement on a SuperBike

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Everything ages with time, but specific components on superbikes age far more quickly and need to be replaced much more frequently than others. Even the best Kawasaki bikes have parts that need to be replaced often.

All too frequently, we read about massive recalls of motorbikes involving hundreds of thousands or even millions of bikes due to faulty components or construction. Riders typically have a keen ear for their bikes and can recognize trouble before it gets out of hand. Many riders are also competent mechanics who can fix their bikes these days. Sadly, accidents involving motorcycles are common because of harmful faults that make them unstable.

Outside of the typical maintenance items like filters, fluids, and lubrication, the average rider can count on specific superbike parts to fail sooner than others. Since you can never be sure when a particular component has reached the end of its useful life, it’s always prudent to stock up on spares to ensure your riding day continues. To keep you on the road, we have compiled a list of the most likely superbike failures based on our riders’ experiences and sales data.

Common Superbike Parts That Are Prone to failure

1.    The Frame

A minor crack in the frame can cause the bike to collapse, resulting in a devastating crash. Motorcycles are vulnerable to the weather when their structures break under normal riding circumstances. This flaw can cause rust to build up and spread to other areas of the bike.

2.    Brakes

Motorcycle riders are more vulnerable if their brakes fail without a car’s safety net. A high-speed collision is more likely if the driver cannot stop quickly.

3.    Engine

A motorbike breakdown is an unexpected and sometimes dangerous event. When the issue is a broken engine, things quickly deteriorate. In cases where you must keep moving, a stalled or stopped motorcycle due to an engine fault differs from what most riders have in mind.

4.    Handlebars

A bike without handlebars would be impossible and quickly go off course. If your bike’s handlebars aren’t doing their job correctly, you could end up in danger if you lose control or find yourself unable to avoid a collision. Handlebars also pose a threat if they give out in the middle of the road without prior notice.

5.    Fuel Tank

Having a defective fuel tank can result in potentially fatal gas leaks. A typical cause of motorbike flames is fuel spilling from the tank. Sadly, many motorcyclists only learn about this flaw once it’s already caused a disastrous fire or disaster.

Replacing Superbike components should never be a problem if you understand why that has to be done quickly. Knowing the parts that could bail out on you unexpectedly, you are prepared for any type of incident that may arise due to maintenance.

Knowing these parts beforehand and how they can give out at any time is very important. The knowledge will help you to avoid many situations that could lead to disaster.

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