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The Advantages and Disadvantages of Online Advertising



You might think there are only good things to say about online advertising – after all, everyone does it, and it’s something that all business owners are told they have to try. However, while it’s true that there are many advantages, it’s important to be aware that there are disadvantages too, and understanding what they are can help you avoid any problems. With that in mind, read on to find out more.

Advantage – Global Reach

One of the biggest advantages when it comes to online advertising is that it opens up your business as wide as you want it to go; it can even give you global reach if you want it to. With just a few clicks (and a lot of planning to get it right, of course), you can forget about any geographical boundaries that might have been in the way before and showcase your business to any area you choose.

Advantage – Cost Effectiveness

Online advertising is usually much more cost-effective than other, more traditional methods of getting your story and business out there, especially when you find there are various budget options, depending on what you want to do. You can even set your own budget in some areas, such as when you use pay per click (PPC) or pay per impression (PPI) advertising, so you’ll never have to worry about going over your budget and causing your business any financial problems.

Advantage – Agencies to Help You

You can also find agencies to help you when it comes to advertising online, so you don’t have to go it alone, which can feel overwhelming and frustrating if you’re not sure what to do. It’s always best to get help when you need it, and an agency can do just that. You can also find out more in this manufacturing marketing guide to give you a head start.

Disadvantage – Ad Blocking

If you want your online advertising to do well, you’ll need people to see it, but with so many people using ad blocking software these days, that’s not always possible. If someone is using a program like this, they won’t see your ad at all, no matter how relevant it might be to them.

Disadvantage – Ad Saturation

Another issue is that because online advertising can be so effective, all businesses are doing it. The result is that the customers themselves are bombarded with ads all the time, and in the end, they’ll stop looking at them completely and essentially become immune to any message they’re presented with.

Disadvantage – Privacy Concerns

In the past, before people really understood the internet and how it worked, and before they realized that they might be in danger of having their details stolen, privacy wasn’t such an issue, but now that people are aware of the problems (which is a good thing, of course), privacy is more important, and this can have an impact on how you’re able to collect data to use to help you target the right people for your ads. In the end, if you don’t have the data you need, your ads might not reach the people who are most likely to want what you sell.

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