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TYRE MAINTENANCE 101: GETTING THE MOST OUT OF CAR TYRES

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One of the essential parts of a car is its tyres. Generally, people take excellent care of the car’s exterior, especially if they have had an expensive paint job done. They regularly check their engines and conduct all necessary maintenance. People who care about their cars and want to maximize their potential do this regularly. But more than half of these people overlook an essential component, the tyres. Car Monkey Used Cars, a used car buyer and seller, reports that most of the used cars they buy show a lack of care.

The engine is the most crucial component of any vehicle, but the tyres are just as important. The tyres bear the weight of the car and undergo the most wear and tear. Mostly, people tend to just change the tyres when they give out, rather than maintaining them to prolong their life span. Maintaining car tyres not only ensures the tyres’ integrity but also that of the car. Additionally, taking care of tyres is not too complex, and people can effortlessly add it to their car-care routine.

TOP TIPS TO TAKE CARE OF CAR TYRES THE RIGHT WAY

Car tyres are almost low maintenance, calling for just a few practices which can elongate their life. Here are some tips to maximise the life of car tyres, which also reduce overall maintenance costs.

Driving Smoothly

It can be pretty tricky to solely drive on smooth roads, as some areas may constitute rough terrain. But driving a car on uneven or rough terrain makes tyres lose their treads at a much faster rate. Also, applying emergency breaks leads to skidding, which can take a toll on the tyres. People should try to avoid uneven terrain as much as possible and drive at recommended speeds to ensure lesser frequencies of applying sudden brakes.

Rotating the Tyres

Tyre rotation ensures all tyres are used evenly and that their wear-tear levels are the same. It is advisable to rotate the car’s tyres after driving 5000kms and get the wheel alignment checked. Regularly rotating tyres ensures that all the tyres have an equal tread level, therefore a smoother drive. Uneven tyre treads could cause discomfort and lead to tyre wear faster. It is essential to use hydraulic jacks provided by the manufacturer while changing tyres to ensure no damage is done during the process.

Regularly Check the Pressure

Every manufacturer has a recommended tyre pressure level depending on the make and model of the car and its recommended tyres. Maintaining these pressures is vital to ensure the smooth handling of a car. Driving at low or high pressures also reduces fuel efficiency. Over-inflated and under-inflated cars ultimately cause the driver to lose control of their vehicle, especially when driving at top speed.

Changing Tyres Right

Manufacturers install a tread wear checker onto tyres, using which the car owner can decide if the tyres require changing. Tread wear below 1.6 mm is unsafe, and it essential to change the tyres at this level. The recommended period is every six years; using them beyond ten years poses threats to safety. There are other factors to consider, for example, the number of kilometers the car travelled, the driver’s driving style and the existing climate.

For example, newer tyres ensure lesser chances of hydroplaning during monsoon. Their tread levels are generally higher, allowing for better grip on the roads.

While changing the tyres, the owner must ensure that every tyre’s size and type is the same as the manufacturer’s recommendation. For example, most commercial cars use radial tyres, and the driver must replace them with the same. Additionally, the driver must ensure that all the tyres are the same size for a smooth and safe driving experience unless the manufacturer recommends different sizes for each wheel.

Right-Sized Bolts

Wheel bolts are essential to keep tyres affixed to the car. They come in several sizes, and the car owner must use the size recommended by the manufacturer. Using larger bolts could deteriorate the vehicle’s suspension and ultimately damage the car. And using smaller bolts could lead to the tyres getting disjointed from the vehicle, which poses a high risk to the driver.

Protecting Them from the Weather

Tyres can also be subject to wear and tear from environmental elements. Parking cars in a puddle or regularly exposing tyres to moisture and water for long periods disintegrates the integrity of the tyres. The tyres become unfit for use faster than if stored under proper conditions. Exposing tyres to hot temperatures is also not advisable. Tyres standing in the sun for too long or in any dry and hot environment (like next to heaters or heating pipes) can lose functionality fast. Driving with these tyres is a safety risk.

Experts at Car Monkey Used Cars recommend including tyre maintenance in the owner’s car upkeep routine for longer lasting tyres.

 

 

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Competitive Intelligence Tools You Need to Know About

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In today’s digital age, businesses can no longer operate in isolation. Fierce competition is now the norm, with new players entering the market and competitors looking to expand their offerings and reach. To thrive in this demanding environment, you need to be armed with information about your competitors and the more comprehensive marketplace. Knowing which intelligence tools are right for your business can be tricky with so many different intelligence tools.

What is Competitive Intelligence?

This is the process of collecting and analyzing data about your competitors. This data can include their business model, target audience, strengths and weaknesses, and marketing strategies. 

Market Research tools

The best way to gather data on your competitors is to use market research tools to analyze their websites, social media, and other online assets. These tools can help you discover your main competitors and what they’re doing to compete with you. They can also help you gather data on your customers and potential customers to improve your marketing efforts and target the right people.

Google Analytics 

Google Analytics is an intelligence tool that you can use to track your website traffic, understand your audience, and measure the effectiveness of your digital marketing campaigns. This will help you know the most popular pages and the paths customers are taking through your site. This allows you to identify any areas of improvement or potential bottlenecks that keep visitors from converting. 

TrackMaven

If you’re focused on keeping tabs on your competitor’s marketing activities, TrackMaven is an intelligence tool that can help. This tool offers a complete overview of your competitors’ marketing strategies, including data on their website traffic, social media engagement, and advertising activities. It can even help you identify what new marketing strategies your competitors might be considering by showing spikes in certain activities. 

Crunch Base

CrunchBase is an intelligence tool that allows you to track your competitors’ funding, acquisitions, and other financial activities. CrunchBase can track funding rounds, acquisition deals, expiring capital, and other economic activities related to your competitors. This can help you determine where your competitors are getting their funding, how much money they have in the bank, and how successful their latest investment rounds were. 

Moat 

Moat is a market research tool that you can use to track the performance of your digital ads, see how your competitors’ ads perform and discover new ad networks to run your campaigns on. This can assist you in determining how successful your competitors’ websites are and see how many visitors they receive. You can also use Moat to track your competitors’ search engine ranking to see how successful their SEO campaigns have been.

Ahrefs 

Ahrefs is a marketing analytics tool that you can use to track your SEO performance and determine what the competitors are doing for SEO. It also enables you to track your content performance and see where your articles are shared online. 

 NetBase Quid 

Netbase Quid is an intelligence tool that enables you to track your brand and your competitors’ online presence. It allows you to gather insights into your competitors’ products, audiences, and marketing strategies. You can also use Netbase Quid to track your competitors’ press releases and other marketing materials, such as videos and podcasts. It integrates with your existing CRM software like Salesforce, so you can easily track your marketing activities against your competitors’.

SEMrush

SEMrush is a popular tool that enables you to track and analyze your competitor’s search engine optimization (SEO) efforts. This will give you awareness of what keywords they are targeting, the keywords driving traffic to their site, and what might be driving visitors away. This will allow you to identify potential opportunities for your business and uncover SEO challenges that your competitors are facing. These intuitions will enable you to optimize your website and marketing efforts better and identify weaknesses in your competitors’ strategies.

Google Alerts

Google Alerts enables you to set up email notifications when new content is published online related to your chosen keywords or topics of interest. You can use Google Alerts to stay on top of your competitors’ activities. Competitive intelligence professionals use Google Alerts to keep tabs on what their competitors say and publish on the web.

Conclusion

Competitive intelligence is a crucial part of any business strategy. Intelligence tools can help you get insight into your competitors’ strengths and weaknesses and give you actionable data to improve your marketing efforts. There is no one-size-fits-all approach to intelligence, so you must choose the right tools for your business and understand how to use them efficiently.

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The Advantages and Disadvantages of Content Marketing

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The Advantages and Disadvantages of Content Marketing

We love content marketing at Strawberry Forge. And we want our clients to love it as well. There are many upsides to having a detailed strategy in place, but we’re nothing if not honest, and we understand that some companies may think it’s not right for them.

If you’re on the fence, we put together this brief guide to explain the main advantages and disadvantages of content marketing.

Advantages of Content Marketing

Building Your Brand

Almost every business wants to be seen as a thought leader in their industry; it’s how you make a name for yourself. The type of content you produce can help with that.

Articles that are helpful and well-researched show that you know your stuff. And the more content you put out there, the more chances you have to make an impact.

We mentioned above that content has to be helpful. When someone lands on your article, they’ll be looking for a solution to their problem. If your advice hits the nail on the head, you start to create a level of trust with your reader. In turn, this makes your company the one they turn to when they’re ready to have a conversation.

Content marketing is also far-reaching. The right keyword research will place your articles at the top of Google search pages — that means you have the potential to be seen by hundreds if not thousands of individuals.

Long-Lasting

The problem with traditional marketing (print, TV etc.) is the very limited shelf life. Once it’s been seen… that’s it — unless you keep paying for advertising space.

Put your content on the internet, however, and it will still be there five, ten and even twenty years from now. To make sure articles remain in good positions on search engines, they will need a little refining over time, but it’s much easier to tweak existing content than it is to create new pieces from scratch.

Whether you put time aside to write articles yourself, or you choose to contact a marketing agency to help, it will be a worthwhile investment. A couple of hours and a relatively small spend will result in years of lead generation.

Disadvantages of Content Marketing

The Waiting Game

One of the biggest reasons why some companies choose not to go with content marketing is time. We’re upfront about the fact it will take a few months for articles to pick up steam and be recognised by search engines.

And if content doesn’t rank in the expected positions, it can mean more work is needed. A poor quality website will hurt your chances of ranking, and articles may need to be rewritten with new keywords in mind.

At the start, it is trial and error, but sticking with it can yield great results as long as you have the patience.

Constant Input

Search engines like content a lot. In fact, they rank websites that continuously produce content much higher than sites that only publish a couple of generic blogs a year.

This means you’ll need:

  • Time to write
  • A huge number of topics to write about
  • The skills to track success and amend your strategy

If you don’t have these resources at hand, we have the perfect solution.

Let Strawberry Forge Manage Your Content Marketing

It’s like we said in the introduction; Strawberry Forge loves content marketing. We’ve saved our clients countless hours by taking the pressure off their teams, and our expertise gets content in front of the right audience.

Our detailed strategies involve a two-pronged approach; we’ll get the full potential out of your existing assets, and create new marketing routes to ensure all bases are covered.

To learn more about how we work and the results you can expect, make sure to check out our website.

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Everything You Need to Know About CPaaS

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Everything You Need to Know About CPaaS

In your search for ideal communication platforms, you may have heard of CPaaS, but what is it and the benefits? How does it compare to other options? Is it worth investing in a CPaaS platform for your business? Read on to learn more about CPaaS and why you need it for your business.

1.    What is CPaaS, and what are its benefits for businesses?

What is CPaaS? CPaaS (Communications Platform as a Service) is a cloud-based platform that provides businesses with the infrastructure and tools to build and launch their communication services. It includes everything from voice and video calling to text messaging and chatbots.

CPaaS platforms are typically very easy to use and require no coding or technical expertise. It makes them an ideal solution for businesses of all sizes, from start-ups to large enterprises. CPaaS platforms offer several benefits for businesses, including increased flexibility, lower costs, and faster deployment times. They also make it easy to scale up or down as your business needs change.

2.    How does CPaaS work?

CPaaS platforms provide developers with a set of APIs that they can use to add voice, video, and messaging capabilities to their applications. The APIs abstract the underlying infrastructure, making it easier to develop and deploy communications-enabled applications. Different CPaaS providers offer various features, so choosing a platform that provides the right mix for your needs is essential.

3.    What features should you look for when choosing a CPaaS provider?

Choosing a communications platform as a service provider can be daunting. However, there are a few key features that you should always look for in a CPaaS provider. First, the provider should offer a wide range of features and services. This way, you ensure that the provider has the tools you need to support your business communications.

Second, the provider should have a robust and reliable infrastructure. It ensures that your communications will always be available when you need them. Finally, the provider should offer excellent customer support. This way, you’ll have issues resolved quickly. Some standard features include:

  • Voice and video calling
  • Text messaging
  • Chatbots
  • Conference calling

4.    How much does CPaaS cost, and what are the payment options?

Most CPaaS providers offer a subscription-based pricing model. You pay a monthly fee for access to the platform and its features. The amount you pay will vary depending on the provider and the services you need. Many providers also offer a free trial to test the platform before committing.

5.    What are the deployment options for CPaaS?

CPaaS platforms are deployable in several ways. The most common deployment option is the cloud. The platform is hosted by the provider and accessed over the internet. However, some providers also offer on-premises deployments, which means that the platform is installed on your servers and accessed over your company’s network.

CPaaS platforms are designed to be highly customizable, giving businesses the ability to tailor the features and functionality to their specific needs. It includes the ability to add or remove elements, change the user interface, and integrate with other software applications.

Endnote

CPaaS is a powerful tool that can help businesses build and deploy communications-enabled applications quickly and easily. By choosing the right CPaaS provider, you’ll have everything you need to communicate with your customers and employees effectively.

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