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Understanding the Role of Prototyping in Product Design



Understanding the Role of Prototyping in Product Design

Do you think any product or service is launched immediately into the market following the moment of ideation?

Absolutely not. Every product that hits the market undergoes a chain of events and tests to study, analyse, research, and ensure the quality of the product.

Prototyping is one of the crucial stages in the product development process and let us understand its role in product design via this article. Let us also get to know about the best colleges for product design in India.

What is Prototyping?

Prototyping is the fourth stage in the process of product design that decides the further development of the product. 

This prototype development stage is wherein the product designers engage in developing a small-scale digital or working model of their products to demonstrate the quality, efficiency, and many other factors.

The prototyping phase of the product decides the outcome of the finished product.

Let us understand the role of prototyping and get to know its range of benefits.

Key Aspects of the Role of Prototyping in Product Design:

As we know prototyping holds a great place and role in product design, here are the key aspects which are educated in the best colleges for product design in India.

Validation of ideas:

Prototyping stands as the key to the validation of any product idea. Prototyping allows designers to test and validate their ideas early in the design process. It helps in getting feedback from stakeholders, users, and other team members to ensure that the concept aligns with expectations and requirements.

User Experience Testing:

User experience is the primary agenda that decides the outreach of any product. 

Prototypes provide a tangible representation of the product, allowing designers to conduct usability testing and gather insights into user interactions and experiences. Identifying and addressing usability issues early in the design phase can save time and resources in later stages of development.

Communication Development:

Prototypes serve as the communication tool that talks for itself and acts as a convincing factor in pulling in investors, stakeholders, and clients.

Prototypes are the visual representation and tangible proof of our idea that can be operated as a tool to explain the efficacy, quality and thus providing an easier version of your product for designers and investors to decide upon.

A clear prototype developed will surely convince the respective authorities towards the final product development. Students in top BDes colleges in India are highly trained in developing productive prototypes.

Reduction of risks:

Prototyping is a great step for risk reduction. By creating prototypes, designers can identify potential risks and challenges in the design before investing significant resources in full-scale development. It helps in minimizing the chances of costly errors or changes during the later stages of the product development lifecycle.

Cost Management and Efficiency:

Prototype aids better in cost management and efficiency as designers get to identify the flaws in the earlier stage thus avoiding unnecessary cost expenditures. Prototype allows teams to make informed decisions about the product’s direction before committing to extensive development efforts.

These are the key roles of prototyping in the product design process. 

Now, here is the roadmap of product design educational courses that are offered at the best design colleges in India such as Anant National University. 

Product Design Course Details:

Product design courses are offered from the undergraduate level to the postgraduate level in top colleges such as Anant National University, one of the best BDes and MDes colleges in India.

Here are the course details.

BDes in Product Design:

Course NameBDes in Product Design
Course DescriptionBDes product design is designed to educate students on product design facts such as the psychological study of consumers, data scanning and much more to create ideal product solutions and designs.
This course inculcates sound knowledge about various designing options, techniques, nuances and much more to develop students into notable product designers.
Level Undergraduate level
Duration 4 years
Eligibility CriteriaThe basic eligibility criteria to pursue a BDes at one of the best design colleges in India, Anant National University are as follows:
A minimum of 50% on the class XII test, or its equivalent, in any stream.
Complete the 12th grade through the Gujarat State Board, or any other state’s board (Applicants completing their 10+2 level of education from the CBSE, ICSE, NIOS, or IB are also eligible).
Admission ProcessAdmission to BDes Product Design at Anant National University is provided based on AnantU Design Entrance Test (DET) performance.

MDes in Product Design:

Course NameMDes in Product Design
Course DescriptionMDes in Product Design is a postgraduate product design course that imparts advanced in-depth field knowledge and prepares students with remarkable solution-developing skills.
Level Postgraduate level
Duration 2 years
Eligibility CriteriaThe basic eligibility criteria to pursue an MDes at Anant National University which stands as one of the best design colleges in India are as follows:
Candidates should have completed their graduation with at least a 50% aggregate score.
Admission ProcessAdmission to MDes Product Design at Anant National University is provided based on AnantU Design Entrance Test (DET) performance.

With a clear idea of the product design courses, it is time for you to pursue your desire to become a remarkable product designer. Also, have a clear view of prototyping as it is the foundation for the final product development.


It would have been vividly understandable for you about the significance of prototyping in product design. You can learn much more about prototyping by enrolling yourself in a product design course at the best design colleges in India. Start your product design journey with a strong design education.


  1. How do you create a prototype product design?

A prototype product design is created by implementing the product concepts along with animations, wireframes, etc in any of the best prototyping software. 

  1. Which software is best for prototyping?

According to the product designer community, Invision launched in 2011 is considered the best software for prototyping.

  1. Is there a demand for product designers?

Yes, there is a great demand for product designers in various sectors, especially medical device manufacturing sectors. The demand for product designers is vividly significant in its market value of USD 9.4 billion by 2022.

  1. Is product design a growing industry?

Yes, product design is a growing industry holding a current value of around 190 billion in 2023 and with an expected Compound annual growth rate of 7%. This signifies the significant growth of this industry and increasing career opportunities.

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