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Conquer Fear: The Best Strategies On How To Overcome Fear



What Are ETRM Solutions and How Can They Benefit Your Business?

Do fearful thoughts hinder you from achieving what you want in life at great lengths? During these difficult times, you must learn how to overcome fear. At certain points in your life, you may come across anxiety disorders, anxiety symptoms, panic attack, not having a good night’s sleep, negative thoughts, and other things that go against your positive emotions.

The only thing and the only way to get through these is knowing the best strategies for overcoming fear.

This article will take a glimpse at the most effective strategies to conquer fear symptoms and finally put an end to your fear, including possible generalised anxiety disorder and anxiety fear. These strategies include exercising to taking courses to overcome fears. Exactly what to do to form a fear response will be one of the questions that will be answered as well. Read on.

What You Must Know Prior To Learning How To Overcome Fear

Among the most powerful emotions is fear. Fear affects the mind and the body. Fear takes effect, for instance, during emergencies or public speaking.

Fear may also involve anxiety. Fear and anxiety, however, are only temporary. Yet, they can at times take over your life, affecting your ability to enjoy life. Fear and being anxious also takes a toll upon your health. So how do you cope with fear?

What Makes One Afraid?

There are various causes why people experience fear. People can be afraid of fires or failure. Fear is the root cause of your inability to move forward, especially if the feeling is really strong.

In other words, the causes of being afraid and how you act when you are afraid vary among individuals. Knowing what you are afraid of is the first step to opt out of this feeling.

What Makes One Anxious?

Anxiety is one of the types of fear. What you learned earlier about what happens when you feel afraid is also true about anxiety.

Anxiety may pertain to worry, especially when fear persists for the long term. This type of fear or anxiety, aside from getting anxious or fear about what will be happening in the future, may also cause muscle tension in the worst scenarios. The basic emotion between these two is the same.

Fear And Anxiety: What Do They Feel Like?

When you feel anxious, your mind and the body work quickly. Any of these can happen: your heart beats so fast, you tend to sweat a lot, you feel dizzy, you get a dry mouth, stomach upset, and so much more.

These happen since your body senses this fear, prompting you with the mental ability to focus on what the body perceives as a threat. Long-term anxiety also involves those symptoms but is a sense of fear that can nag, even affecting self-confidence.

Why Does A Person Feel Like This?

Humans feel fear when they find themselves in physical danger, and this feeling is the same way as that of the early ancestors. The physical feelings of fear are scary, especially if you do not know the root cause of the fear or anxiety at the moment.

Why Won’t That Feeling Of Fear Go Away?

Fear may also be a feeling when you face something unfamiliar. This sense of anxiety may happen many times.

There are several triggers of fear in your daily life, and worse, if you do not know the cause of that fear, especially if the brain area that deals with emotions keeps sending threatening

signals to your body.

The good news is, there are mental and physical ways you can tackle fear.

The Panic Attack Explained

In our lives, overcoming fear and anxiety, visiting the therapist’s office, or perhaps joining a support group to feel empowered or to calm yourself physically may also be about a panic attack.

Panic attacks happen when individuals feel overwhelmed due to the physical and psychological feelings of fear, including the merging of fear and anxiety. Individuals who develop panic attacks may feel worry or even a heart attack or lose control of their body.

How About Phobia?

Beyond anxiety and fear, people may encounter extreme fear or phobia, making them even more anxious.

How Do You Know If You Need Help?

Fear and anxiety can be a perceived threat to your life or could be a mental health problem. If you feel anxious several times, or fears are taking over your daily life, or you experience panic attacks, it is best to talk to a physician.

Best Ways On How To Overcome Fear

Overcoming fear, anxiety disorders, panic attacks, or anxiety symptoms is possible with these strategies.

1. Face The Fear When You Can

Among the best ways to reduce your fears and anxiety is to avoid what causes them. Anxiety problems and fears appear when you expose yourself to these situations.

2. Know Yourself

This involves taking a closer perspective at your fear and anxiety. To overcome fear, you can start an anxiety diary. You can even set achievable goals when combatting your fears. List down things that may make you feel anxious. In this way, you can address what may be causing your anxiety.

3. Learn More About Your Anxiety Or Fear

Keep a record of the possible causes and what happens when you encounter fear and anxiety.

4. Relax And Exercise

Relaxation and exercising provide many benefits, including overcoming fear and all its mental and physical aspects. Simply, you can even imagine for a moment that you are in a relaxing space. Mindfulness meditation also helps.

5. Enroll In Courses To Overcome Fears

Nowadays, there is a trend that lets you overcome fear when you take courses on how to do this right.

6. Eat Healthily

Consuming sufficient amounts of fruits and vegetables and avoiding sugar can prevent anxious feelings. Drinking too much of your coffee also increases anxiety levels.

7. Drink Moderately

Alcoholic drinks can provide effects that may make you feel more afraid and anxious.

8. Take Therapy Sessions

There are therapies and exercises, such as yoga, that will lessen your chances of getting anxiety.

9. Strengthen Your Faith

Strengthening your faith provides you a feeling a bigger entity than yourself supports you. Regularly attend church services to connect you with this support network.

More Ways To Overcome Fear

Among the other ways to cope with your anxiety problems are engaging yourself in talk therapies, taking medications that deal with anxiety problems, and managing anxiety with a support group.

Follow the learnings and the steps you have learned above as you triumphantly overcome fear.

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Competitive Intelligence Tools You Need to Know About



In today’s digital age, businesses can no longer operate in isolation. Fierce competition is now the norm, with new players entering the market and competitors looking to expand their offerings and reach. To thrive in this demanding environment, you need to be armed with information about your competitors and the more comprehensive marketplace. Knowing which intelligence tools are right for your business can be tricky with so many different intelligence tools.

What is Competitive Intelligence?

This is the process of collecting and analyzing data about your competitors. This data can include their business model, target audience, strengths and weaknesses, and marketing strategies. 

Market Research tools

The best way to gather data on your competitors is to use market research tools to analyze their websites, social media, and other online assets. These tools can help you discover your main competitors and what they’re doing to compete with you. They can also help you gather data on your customers and potential customers to improve your marketing efforts and target the right people.

Google Analytics 

Google Analytics is an intelligence tool that you can use to track your website traffic, understand your audience, and measure the effectiveness of your digital marketing campaigns. This will help you know the most popular pages and the paths customers are taking through your site. This allows you to identify any areas of improvement or potential bottlenecks that keep visitors from converting. 


If you’re focused on keeping tabs on your competitor’s marketing activities, TrackMaven is an intelligence tool that can help. This tool offers a complete overview of your competitors’ marketing strategies, including data on their website traffic, social media engagement, and advertising activities. It can even help you identify what new marketing strategies your competitors might be considering by showing spikes in certain activities. 

Crunch Base

CrunchBase is an intelligence tool that allows you to track your competitors’ funding, acquisitions, and other financial activities. CrunchBase can track funding rounds, acquisition deals, expiring capital, and other economic activities related to your competitors. This can help you determine where your competitors are getting their funding, how much money they have in the bank, and how successful their latest investment rounds were. 


Moat is a market research tool that you can use to track the performance of your digital ads, see how your competitors’ ads perform and discover new ad networks to run your campaigns on. This can assist you in determining how successful your competitors’ websites are and see how many visitors they receive. You can also use Moat to track your competitors’ search engine ranking to see how successful their SEO campaigns have been.


Ahrefs is a marketing analytics tool that you can use to track your SEO performance and determine what the competitors are doing for SEO. It also enables you to track your content performance and see where your articles are shared online. 

 NetBase Quid 

Netbase Quid is an intelligence tool that enables you to track your brand and your competitors’ online presence. It allows you to gather insights into your competitors’ products, audiences, and marketing strategies. You can also use Netbase Quid to track your competitors’ press releases and other marketing materials, such as videos and podcasts. It integrates with your existing CRM software like Salesforce, so you can easily track your marketing activities against your competitors’.


SEMrush is a popular tool that enables you to track and analyze your competitor’s search engine optimization (SEO) efforts. This will give you awareness of what keywords they are targeting, the keywords driving traffic to their site, and what might be driving visitors away. This will allow you to identify potential opportunities for your business and uncover SEO challenges that your competitors are facing. These intuitions will enable you to optimize your website and marketing efforts better and identify weaknesses in your competitors’ strategies.

Google Alerts

Google Alerts enables you to set up email notifications when new content is published online related to your chosen keywords or topics of interest. You can use Google Alerts to stay on top of your competitors’ activities. Competitive intelligence professionals use Google Alerts to keep tabs on what their competitors say and publish on the web.


Competitive intelligence is a crucial part of any business strategy. Intelligence tools can help you get insight into your competitors’ strengths and weaknesses and give you actionable data to improve your marketing efforts. There is no one-size-fits-all approach to intelligence, so you must choose the right tools for your business and understand how to use them efficiently.

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The Advantages and Disadvantages of Content Marketing



The Advantages and Disadvantages of Content Marketing

We love content marketing at Strawberry Forge. And we want our clients to love it as well. There are many upsides to having a detailed strategy in place, but we’re nothing if not honest, and we understand that some companies may think it’s not right for them.

If you’re on the fence, we put together this brief guide to explain the main advantages and disadvantages of content marketing.

Advantages of Content Marketing

Building Your Brand

Almost every business wants to be seen as a thought leader in their industry; it’s how you make a name for yourself. The type of content you produce can help with that.

Articles that are helpful and well-researched show that you know your stuff. And the more content you put out there, the more chances you have to make an impact.

We mentioned above that content has to be helpful. When someone lands on your article, they’ll be looking for a solution to their problem. If your advice hits the nail on the head, you start to create a level of trust with your reader. In turn, this makes your company the one they turn to when they’re ready to have a conversation.

Content marketing is also far-reaching. The right keyword research will place your articles at the top of Google search pages — that means you have the potential to be seen by hundreds if not thousands of individuals.


The problem with traditional marketing (print, TV etc.) is the very limited shelf life. Once it’s been seen… that’s it — unless you keep paying for advertising space.

Put your content on the internet, however, and it will still be there five, ten and even twenty years from now. To make sure articles remain in good positions on search engines, they will need a little refining over time, but it’s much easier to tweak existing content than it is to create new pieces from scratch.

Whether you put time aside to write articles yourself, or you choose to contact a marketing agency to help, it will be a worthwhile investment. A couple of hours and a relatively small spend will result in years of lead generation.

Disadvantages of Content Marketing

The Waiting Game

One of the biggest reasons why some companies choose not to go with content marketing is time. We’re upfront about the fact it will take a few months for articles to pick up steam and be recognised by search engines.

And if content doesn’t rank in the expected positions, it can mean more work is needed. A poor quality website will hurt your chances of ranking, and articles may need to be rewritten with new keywords in mind.

At the start, it is trial and error, but sticking with it can yield great results as long as you have the patience.

Constant Input

Search engines like content a lot. In fact, they rank websites that continuously produce content much higher than sites that only publish a couple of generic blogs a year.

This means you’ll need:

  • Time to write
  • A huge number of topics to write about
  • The skills to track success and amend your strategy

If you don’t have these resources at hand, we have the perfect solution.

Let Strawberry Forge Manage Your Content Marketing

It’s like we said in the introduction; Strawberry Forge loves content marketing. We’ve saved our clients countless hours by taking the pressure off their teams, and our expertise gets content in front of the right audience.

Our detailed strategies involve a two-pronged approach; we’ll get the full potential out of your existing assets, and create new marketing routes to ensure all bases are covered.

To learn more about how we work and the results you can expect, make sure to check out our website.

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Everything You Need to Know About CPaaS



Everything You Need to Know About CPaaS

In your search for ideal communication platforms, you may have heard of CPaaS, but what is it and the benefits? How does it compare to other options? Is it worth investing in a CPaaS platform for your business? Read on to learn more about CPaaS and why you need it for your business.

1.    What is CPaaS, and what are its benefits for businesses?

What is CPaaS? CPaaS (Communications Platform as a Service) is a cloud-based platform that provides businesses with the infrastructure and tools to build and launch their communication services. It includes everything from voice and video calling to text messaging and chatbots.

CPaaS platforms are typically very easy to use and require no coding or technical expertise. It makes them an ideal solution for businesses of all sizes, from start-ups to large enterprises. CPaaS platforms offer several benefits for businesses, including increased flexibility, lower costs, and faster deployment times. They also make it easy to scale up or down as your business needs change.

2.    How does CPaaS work?

CPaaS platforms provide developers with a set of APIs that they can use to add voice, video, and messaging capabilities to their applications. The APIs abstract the underlying infrastructure, making it easier to develop and deploy communications-enabled applications. Different CPaaS providers offer various features, so choosing a platform that provides the right mix for your needs is essential.

3.    What features should you look for when choosing a CPaaS provider?

Choosing a communications platform as a service provider can be daunting. However, there are a few key features that you should always look for in a CPaaS provider. First, the provider should offer a wide range of features and services. This way, you ensure that the provider has the tools you need to support your business communications.

Second, the provider should have a robust and reliable infrastructure. It ensures that your communications will always be available when you need them. Finally, the provider should offer excellent customer support. This way, you’ll have issues resolved quickly. Some standard features include:

  • Voice and video calling
  • Text messaging
  • Chatbots
  • Conference calling

4.    How much does CPaaS cost, and what are the payment options?

Most CPaaS providers offer a subscription-based pricing model. You pay a monthly fee for access to the platform and its features. The amount you pay will vary depending on the provider and the services you need. Many providers also offer a free trial to test the platform before committing.

5.    What are the deployment options for CPaaS?

CPaaS platforms are deployable in several ways. The most common deployment option is the cloud. The platform is hosted by the provider and accessed over the internet. However, some providers also offer on-premises deployments, which means that the platform is installed on your servers and accessed over your company’s network.

CPaaS platforms are designed to be highly customizable, giving businesses the ability to tailor the features and functionality to their specific needs. It includes the ability to add or remove elements, change the user interface, and integrate with other software applications.


CPaaS is a powerful tool that can help businesses build and deploy communications-enabled applications quickly and easily. By choosing the right CPaaS provider, you’ll have everything you need to communicate with your customers and employees effectively.

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